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Beer sales in 2011 unchanged from 2010

Consumption is still in the process of shifting from drinking out to drinking home and towards lower-prices beers

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31-01-2012 10:30:00
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The companies affiliated with the Union of Brewers in Bulgaria sold 4,840,000 hl of beer in 2011, making for an average annual consumption of 67 l per person. These figures leave beer sales on the level of 2010, said the Union Tuesday. The Union includes the largest breweries in Bulgaria.


Their goal is to keep sales unchanged this year as well. The figures show that the market has not yet recovered from the aftermaths of the economic downturn, beer makers say.


Consumption is still in the process of shifting from drinking out to drinking home and towards lower-prices beers. The share of sales continues to grow for beer in PET bottles and is now 57 per cent and sales of beer in glass bottles have dwindled to 32 per cent, 5 percentage points down from 2010.


Beer cans made up 5 per cent of all sales and kegs 6 per cent. The Union's analysts comment that the beer market is being strongly influenced by the shrinking household budgets and the warnings of a new recession


A further adverse factor is the large number of bars and restaurants going out of business, the dropping sales in eateries in general and in the resorts, the wide preference for the all-inclusive holiday packages, and the large-scale introduction of supermarkets' own low-cost beer brands (sometimes imported), among others. Last year breweries invested over 50 million BGN in new equipment, logistical centres and production facilities.




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